Serif fonts are a more traditional and are described as formal, compared to fonts of the Sans Serif category. Serif fonts are usually used in broad sheet news papers such as 'The Times'
Examples of Serif fonts are:
Times New Roman and Courier.
San Serif Fonts are more informal, modern and 'Friendly', in contrast to the formality of Serif fonts.
Examples of Sans serif fonts are:
Arial and Verdana
Depending on the target audience and genre of the a movie, the fonts used in the opening titles and on advertising materials will vary and are a reflection of both.
The official movie poster for Pearl Harbor uses the font 'Platino.' The use of a serif font has a more formal address toward the audience. The images give us a clue as to what the movie about, war, and the formality of the font suggests the factual nature of the events in the movie. The upper case lettering suggests strength and masculinity.
The font used in the 'Rocky' movie poster, 'Franklin Gothic Heavy', is Sans Serif. Its very strong and bold, which in reflects the personality of the main character of the movie. It also suggests masculinity through the use of upper case lettering, attracting a male dominant audience. Its striking nature instantly captures the audience.
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